Twitter has shared an overview of the top tweets and trends of 2021, including the most like tweets, the most retweeted comments, the most discussed TV shows and movies and more.
And all in all, it’s a fairly good summary of the state of the world in 2021 – to start, the most-liked tweets underline the dominance of US politics. And also BTS.
That ‘Hello literally everyone’ tweet was posted during the great Facebook outage of October 2021, in which the online world freaked out for about 6 hours after an erroneous configuration change an Menlo Park. We made it through, though only barely.
The most retweeted tweet of the year also came from BTS, with this message in support of racial tolerance and equality.
Asian communities were unfairly targeted in the wake of the COVID-19 outbreak, and many took to Twitter to share their support, and add their voice to calls for such division to cease.
The most tweeted about movies of the year list includes some classics:
Godzilla vs Kong
Zack Snyder’s Justice League
The Suicide Squad (2021)
Spider-Man: No Way Home
Space Jam: A New Legacy
Mortal Kombat (2021)
Shrek still remains a highly memed, highly discussed, and beloved movie franchise, while Black Panther has also become a memorial film, of sorts, for actor Chadwick Boseman, who passed away in August last year.
The most tweeted about TV shows overall had a distinctly international flavor:
“The most Tweeted TV shows included reality TV competition favorites Big Brother Brasil and A Fazenda 13, while K-drama Squid Game changed how we’ll view children’s games forever, taking the third spot for most discussed TV show worldwide. Escapism was another big theme from TV this year, creating a movement which manifested through meme creations, costume wearing, and more.
In terms of US shows, specifically, the listing was:
Saturday Night Live
Game of Thrones
The Walking Dead
Game of Thrones – still a thorn in fans’ sides even years after the finale, though there is, of course, the new Game of Thrones shows coming out in the near future. Which will no doubt be perfect, true to the book renditions that will leave all fans happy.
Twitter has also shared insights into the most discussed sports teams and events, as well as the most used emojis:
That makes sense, with the crying and the laughing in the top two. For reference, those were also the most used tweets in 2020, and 2019 as well, though the order was the other way around, with the laughing while crying emoji being the most used overall.
It feels like a year where movie and TV discussion has been more prominent, because most of us have been stuck indoors more often, and in that respect, the overall snapshot provides an interesting perspective on what’s resonating with audiences right now.
The listing also underlines the expanded usage of Twitter around the world, with more international trends creeping into the overall lists, which means that more expansive – and ideally inclusive – conversation is emerging, exposing people to different cultures and content via the app.
You can check out Twitter’s full 2021 trends list here.
Source Here: socialmediatoday.com
InScribe and James Madison University Partner to Create New…
Interactive Communities Deliver Support and Encouragement to the School’s Growing Adult Learner Population Working Towards Degree Completion and On-the-Job Advancement
(PRWeb January 11, 2022)
Original Article: prweb.com
TikTok Is Working on a New, Opt-In Function to Show You Who Viewed Your Profile
I’m not entirely sure what value this might bring, but TikTok is reportedly working on bringing back the option to see who viewed your profile in the app over the preceding 30 days, which would provide more transparency over user interest.
As you can see in these screenshots, uncovered by app researcher Kev Adriano (and shared by Matt Navarra), TikTok looks to be testing an opt-in functionality that would enable you to see who’s checking out your TikTok profile, while users would also be able to see when you’ve checked out their profile as well when this feature is switched on.
Which TikTok used to have, as a means to increase connections in the app.
As you can see here, TikTok used to provide a listing of people who’d checked out your profile, with a view to helping you find others to follow who may have similar, shared interests. TikTok removed the functionality early last year, amid various investigations into its data sharing processes, and with several high-profile cases of TikTok stalkers causing real-world problems for platform stars, it made sense that it might not want to share this information anymore, as it likely only increases anxiety for those who may have concerns.
But I guess, if stalkers wanted to check out your profile they wouldn’t turn the feature on, so maybe, by making it opt-in, that reduces that element? Maybe.
I don’t know, I don’t see a heap of value here, and while I can understand, when an app is starting out, how this sort of awareness might help to increase network connections, I’m not sure that it serves any real value for TikTok, other than providing insight into who’s poking around, and likely increasing concerns about certain people who keep coming back to check out your profile again and again.
Maybe there’s a value for aspiring influencers, in reaching out to potential collaborators who’ve checked out their stuff, or maybe it works for hook-ups, if that’s what you want to use TikTok for, which is why the opt-in element is important.
But much like the same feature on LinkedIn, mostly, it seems pretty useless. I mean, it’s somewhat interesting to know that somebody from a company that you’d like to work for checked out your profile, but if they did, and they didn’t feel compelled to get in touch, who really cares?
There is a limited value proposition here, in that getting in touch with those who did check out your profile could result in a business relationship, similar to the above note on potential collaborators on TikTok. But I’d be interested to see the actual percentage of successful contacts made is as a result of these insights.
I can’t imagine it’s very high – but maybe, if you give users the choice, and they explicitly opt-in, there is some value there.
Seems like stalker tracking to me, and potential angst and conflict as a result.
There’s no official word from TikTok as to whether this option will ever be released at this stage.
How to Expand Your Reach With Newsletter Advertising
As marketers search for creative ways to reach new leads, newsletter advertising is becoming a staple in the industry. With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets.
While newsletter advertising has gained popularity among growing startups like AppSumo, it’s also a go-to for top brands like Lyft and Warby Parker. However, despite its high performance and adoption by leading marketers, its potential is largely untapped.
Because of the lack of education surrounding newsletter advertising, many marketers neglect email in favor of more mainstream, competitive platforms. However, with the right approach, investing in email advertising can help you reach more qualified audiences and get ahead of competitors.
What is newsletter advertising?
Newsletter advertising is the process of placing sponsored content in email newsletters to get in front of subscribers. Unlike other forms of digital marketing, newsletter ads are delivered straight to their audience’s inboxes. Because of this, they’ll often reach readers more directly, bypassing any ad blocking measures.
The Paved platform offers two main types of newsletter advertisements: sponsorships and programmatic ads.
Newsletter sponsorships are coordinated via a partnership between the publisher and the advertiser. Because each sponsorship campaign is organized individually, they can be custom designed for the newsletter partner. Some publishers will even help tweak the sponsorship design and copy to fit their publication’s style and appeal to readers.
Sponsored email in The Report newsletter from March 2021
Just like sponsorships, programmatic email ads are placed within the body of newsletters to directly reach engaged audiences. However, they’re more similar to social media ads due to their automation, scalability and precise targeting. Whereas sponsorships are coordinated on an individual basis, programmatic ads allow advertisers to run placements across multiple newsletters with a single campaign.
Programmatic ad for Hired in the eWebDesign newsletter
Why newsletter advertising beats other marketing channels
Not only is newsletter advertising a fresh and creative way to reach new audiences, but it also has its share of practical benefits. The advantages of newsletter advertising make it a worthwhile investment for brands in both the short and long-term.
Reach new audiences
The first step in converting new customers is figuring out where to find potential leads. Unfortunately, the rise of VPNs and privacy companies have made it increasingly difficult to connect with audiences online.
According to data by Hootsuite, roughly 42.7% of internet users use an ad blocker. With newsletter advertising, that’s not a problem. By delivering your message in the body of a trusted newsletter, you can market to audiences who can’t be reached through social media or display ads.
Leverage heightened engagement
One of the most valuable aspects of newsletters is their level of reader engagement. It’s not easy to convince someone to give you their email. Therefore, opting in to receive a newsletter is a much stronger signal of interest than liking a page or following an account.
Because newsletter readers are more engaged, email marketing tends to outperform other channels in ROI. Litmus’ 2020 State of Email report calculated an average return of $36 for every $1 spent on email marketing.
Access built-in targeting
Email newsletter lists are often inherently targeted due to their niche content. On the Paved platform, many publishers run interest-focused newsletters based on topics like programming or yoga. Incidentally, this creates a neatly packaged audience that advertisers can leverage for their campaigns.
Programmatic ads allow you to target your audiences even more precisely. On the Paved Ad Network, you can define your target audience, budget and frequency cap. From there, you’ll be able to automatically display your ad in front of individual readers across several newsletters based on their demographic profile.
Join a marketplace to launch your newsletter advertising strategy
Joining a marketplace is the quickest and easiest way to start advertising in newsletters. Instead of reaching out to publishers individually, you’ll be able to request, design and schedule multiple sponsorships in one place.
On the Paved marketplace, you can browse hundreds of newsletters to find the right partner for your brand. Once you’ve booked a campaign, you can exchange messages, send payment and automatically track results through the platform.
Sign up with Paved for free today to unlock all the tools you need to streamline your newsletter advertising campaigns.
Original Post: socialmediatoday.com
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