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Twitter Appoints ‘Internal Data Governance Committee’ to Oversee Usage of User Data

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Twitter’s taking steps to add more safeguards into its processes that utilize user data, with the appointment of a new Internal Data Government Committee (DGC) which will analyze and rule on all systematic changes relating to the usage of user info and insights.

As explained by Twitter:

“[The DGC] will ensure that we’re making consistent and balanced decisions around how we use and protect your data. The Committee will oversee all decisions to collect, maintain, use, disclose, or provide access to customer data internally. They will also review and approve updates to our Privacy Policy, ensure that teams are adhering to those policies, and make the decisions on what is and is not acceptable use of your data.”

Data use, and misuse, has become a big focus in recent years, in the wake of the Cambridge Analytica saga at Facebook. In that instance, a private company obtained swathes of users’ personal info from their Facebook profiles and on-platform usage habits, initially under the guise of academic research.

Using this, the team from Cambridge Analytica claims to have created intricate psychographic personas of a broad range of Facebook users, which it then applied, in various ways, via Facebook ads and posts, in order to influence the outcomes of elections around the world. 

No one knows for sure what actual impact the CA programs had (Facebook says not much), but the concept that your personal information, which can be highly indicative of your psychological leanings and traits, can then be used to manipulate you, by honing in on key pain points and concerns, underlines the scope of what having so much personal data online can mean for political campaigns, as well as advertising, population profiling, etc.

TikTok has come under significant scrutiny around the same, due to its links to the Chinese Government, while Europe’s GDPR roll-out has also raised the bar of expectation for digital providers. Each of these cases further highlights the broader concerns around data misuse, which, in turn, has pushed each platform to implement better systems to protect users from attacks and abuse through their tools.

Twitter itself suffered a major privacy breach last year, when several high-profile Twitter accounts were hacked and started tweeting out messages about cryptocurrency scams.

That wasn’t a data hack, as such, but it’s another element of concern on this front, with Twitter’s new DGC to make decisions on key steps related to each.

Externally, the announcement obviously doesn’t change anything much, but it should provide more assurance that Twitter is taking additional steps to improve its security measures, on all fronts, and protect user info across the board.

Twitter will look to appoint the initial members of its Internal Data Government Committee soon.

Original Source: socialmediatoday.com

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Twitter Shares New Insights Into Holiday Shopping Trends [Infographic]

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The data shows that people are planning earlier, while fashion-related topics are high on the agenda.

Source: socialmediatoday.com

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TikTok Announces Fundraising Initiatives for Giving Tuesday, $7m in Direct Donations for Mission-Driven Organizations

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TikTok will run a series of live-streams throughout December to highlight various charitable groups and causes.

Source: socialmediatoday.com

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Instagram Launches Live Test of Longer Videos in Stories

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After it was spotted in testing last month, Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across various Stories frames.

As noted, last month, app researcher Alessandro Paluzzi shared this message, stored in the back-end code of the app, which is now being displayed to some users in the live environment.

We asked Instagram about the update, and it provided this statement:

The ability to create longer Stories posts comes highly requested by our community. We’re excited to be testing 60-second Stories so that people can create and view Stories with fewer interruptions.” 

Instagram says that the option is currently being tested with a small group of users, with a view to providing more creative freedom, and further integrating the app’s various video options to streamline its creative tools and functions.

Which, really, is the key focus. Back in January, Instagram chief Adam Mosseri flagged a coming consolidation of the app’s video products, with a view to better facilitating creation, and scaling back the platform’s various tools. That started with the merging of its video feed posts into a single format early last month, along with the retirement of the IGTV brand.  

As Mosseri explained to Decoder:

“We’re looking about how we can – not just with IGTV, but across all of Instagram – simplify and consolidate ideas, because last year we placed a lot of new bets. I think this year we have to go back to our focus on simplicity and craft.”

The re-thinking of its approach has been largely influenced by TikTok, which has become the most popular social app among young users, overtaking Instagram as the cool place to be.

Part of TikTok’s core appeal is simplicity – on TikTok, you open to a full-screen feed of video clips and live-streams, with all of it combined into one, optimized, focused listing, tailored to each individual user.

Instagram is far more segmented, with Reels in a separate feed, and Stories in its own section. That could be restricting optimal take-up, which is why Instagram’s now looking to bring all of these elements together, which will also, eventually, enable it to showcase the best of each aspect in a single, more-engaging stream.

The expansion to 60-second video clips in Stories is another step in this gradual merging, which, at some stage, will likely see the app open to a full-screen feed of Stories, feed posts and Reels, all in one, enabling IG, like TikTok, to use the full breadth of uploaded content to maximize user engagement.

It’s still a way off that next stage, but longer videos will mean that users can now post full Reels to Stories, for example, essentially merging the two functions automatically. Then it’s just determining how it shifts from the traditional feed to a more Stories/Reels aligned one instead.

That’s a bigger step, and a more fundamental change for the app. But as part of Meta’s broader focus on winning back younger users, you can bet that it’s coming, and likely sooner, rather than later.

Which is why this new test is a significant step. It’s limited for now, but you can expect to see longer Stories videos coming to your Instagram app sometime soon.

Article: socialmediatoday.com

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