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Best Commercial Carpet Cleaning Machines for Small Businesses – Small Business Trends

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Whether it is your office or shop having a commercial-grade carpet cleaner can help maintain a clean environment. Commercial carpet cleaners come with a robust cleaning system that can help clean those pesky grime, dirt, and stains on your carpets. They not only help spruce up your office but also keep your workplace safe from health risks.

Carpet cleaners provide a deep wash and a thorough cleanse by spraying carpets with a water-and-formula solution before scrubbing, loosening, and removing embedded dirt from the carpet fibers, leaving you with fresh and clean carpets. Hygiene aside, regularly cleaning your carpets and upholstery extends their life and helps preempt costly repairs and replacements.

A clean environment also helps to reduce sick days among your employees and offers a workplace free from contaminants, fungi, dirt, dust, allergens, and other debris.  Clean, well-organized, safe, and healthy environment consistently translates into employee productivity. It also helps boost that very important first impression for both visitors as well as customers. Dirty or stained carpets will create a poor impression of your business and can deter patronage from clients. This, as more people are becoming health conscious and are looking to avoid unnecessary risks to their health.if(typeof __ez_fad_position != ‘undefined’){__ez_fad_position(‘div-gpt-ad-smallbiztrends_com-medrectangle-3-0’)};

There are plenty of commercial-grade carpet cleaners in the market capable of undertaking the most challenging cleaning tasks. Below are some of our top picks for your consideration.

Best Commercial Carpet Cleaning Machines

Rug Doctor Mighty Pro X3 Commercial Carpet Cleaner

Top Pick: Rug Doctor Mighty’s commercial carpet cleaner offers you a professional cleaning solution that is lightweight, compact and carpet-friendly. This unit allows for deep cleaning to remove smells and stains with rotating brushes that dig deep into carpet fibers to extract dirt, grime, spots, mud, and more. If your office has pets, Its pro-enzymatic carpet cleaner helps to remove pet stains and odors with relative ease.

This carpet cleaner comes with a vacuum motor that sucks up and extracts dirt, a 3.9-gallon solution tank and a 3-gallon dirty water tank leaving carpets, chairs, and couches clean and fresh. This carpet cleaner runs with 100 watts and has a 12 feet hose for easy reach of hard-to-find surfaces.if(typeof __ez_fad_position != ‘undefined’){__ez_fad_position(‘div-gpt-ad-smallbiztrends_com-large-leaderboard-2-0’)};

It comes in at 22.5 x 11 x 26 inches and weighs 50.2 pounds.

Hoover Commercial Spotter and Carpet Cleaner

Runner Up: This Hoover carpet cleaning machine weighs just 24 pounds and comes in 19.5 x 14.19 x 29.88 inches dimensions. It comes with two containers holding up to one gallon of water/solution tank and recovery tank. This multi-purpose cleaner has three brush roll speeds to clean spills and messes. Three brush roll settings: off, low, and high allow you to clean different types of carpets.

The extended rubber brushes along with the long bristles help to loosen dirt and reach deep into the carpet. The carpet shampooer uses heat to extract dirt and deep cleans without wasting a lot of time or energy. The standout features include an 11-inch cleaning path; programmed shut-off mechanism; fingertip trigger solution; a 35-foot power cord; large trundle wheels, and more.

Best Value: BISSELL offers a professional carpet and upholstery cleaning solution at  20.5 x 11 x 42.25 inches and weighing 48 pounds. This unit holds up to 1.75 gallons with two separate tanks to keep clean and dirty water separate during cleaning. And the 10.5-inch cleaning path means fewer passes while cleaning.if(typeof __ez_fad_position != ‘undefined’){__ez_fad_position(‘div-gpt-ad-smallbiztrends_com-large-mobile-banner-2-0’)};

It comes with a nine feet hose, a six-inch stain tool that scrubs and suctions away tough stains on the carpet, stairs, and upholstery. The accessories and features can handle heavy cleaning tasks with a spray trigger; a hose latch; a flow indicator; an adjustable handle; 25 feet cord and more.

Mytee Lite 8070 Carpet Cleaning Machine

The Mytee carpet cleaning machine can heat water to steam quickly with its 1000W power unit. This allows it to reach 210 degrees without waiting all day. It comes with a 3-gallon solution tank where you can effortlessly remove, refill, and replace the tank. This is a professional-strength heat carpet extractor that is ideal for shops and offices.

It has a 15 feet vacuum hose giving it the ability to clean carpets without needing to unplug and move the unit to a more strategic location. It includes a handy carrying basket; 4-inch stainless steel upholstery tool; a heat guard hose wrap made of neoprene wetsuit material; an easy-push handle with a convenient storage basket, and more.

The Mytee cleaning machine comes in at 10 x 28.5 x 18 inches and weighs 70 pounds.

Aqua Power C4

This unit is an industrial quality carpet cleaner with a four-gallon recovery tank and four-gallon solution tank. Made with heavy-duty cast aluminum it comes with a powerful pump suction power needed to deep clean any carpet or upholstery with results that are expected from a professional carpet cleaning company. The controls are all located on top of the handle for easy reach and simple operation.

It weighs only 52 pounds and has large nonmarking wheels for balance and mobility. The accessory hookup lets you connect accessories such as the upholstery and stair cleaning tools to the machine.

EDIC Galaxy Commercial Carpet Cleaning Extractor

EDIC offers deep and extended cleaning thanks to its 12-gallon tank and dual two-stage motors, which can deliver 100 PSI of power. And it uses this power along with pressured steam to eliminate grease, grime, and stains. It offers top-mounted switches for easy access; 25′ vacuum and solution hose; a sealed motor cavity to insure against spills; 10 inch back wheels that protect all the components from damage during transport; 50-foot detachable cord; and a mesh drawstring bag to keep the hose assembly organized.

The unit comes in 31 x 18 x 35 inches dimensions and weighs 78 pounds and thanks to its polyethylene body it comes with a five-year warranty.

Vacmaster Professional Wet/Dry Upholstery Shampoo Vacuum Cleaner

This is a multipurpose Professional Wet/Dry Upholstery Shampoo Vac floor cleaner that is used to clean floors and auto detailing. This unit comes with an eight-gallon and multi-layers of filtration and a low 72-decibel noise thanks to its two-stage motor setting.

For dry vacuuming, it comes with a washable cartridge filter and a HEPA-material exhaust filter to keep small dust particles from exiting into the air. The remote-control handle feature allows users to easily switch between vacuum and detergent mode.

In terms of accessories, it includes an eight feet by 35mm hose; stainless steel telescopic wand; remote control handle; carpet shampoo nozzle; round dust brush; multi-surface floor nozzle, crevice tool; washable cartridge filter, exhaust filter, foam wet filter, and dust collection bag. It comes in at 18.8 x 15.2 x 25.8 inches and weighs just 31.4 pounds.

What to Look for When Buying a Commercial Carpet Cleaning Machine

Professional carpet cleaners are crucial for effective office maintenance as well as maintaining hygiene within the workplace. Carpet cleaners not only clean your carpets but also come in handy for cleaning upholstery as well as other items including company vehicles. They offer affordable, efficient, and convenient options for preserving your company equipment.

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Business online video content is a cost-effective marketing tool

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Business online video content is a cost-effective marketing tool

The use of business online video content in companies’ sales and marketing mix has slowly increased over the years. It’s now on a rapid pace upward.  Businesses have quickly found that having a business video marketing strategy is critical. Integrating a steady stream of business online video content is tough but rewarding. This video advertising, sales and marketing process can build awareness, engage customers, convert leads and drive sales.  NOTE: If you don’t yet have a business video marketing strategy, check out “One video is not a business video marketing strategy

Both B2B and B2C purchasers want information quickly. Business online video content is more valuable to them than websites that are only filled with text.

Why should you invest in online video content for your business? Why get a business video marketing strategy in place today?  This video says it all:

Statistics

Aberdeen released a report titled that showcased companies that have a business video marketing strategy and integrate business online video content into their workflow experience:

  • 27% higher click through rate
  • 34% higher website conversion rates
  • 50% higher revenue growth rates year-over-year
  • 63% more company revenue attributed to marketing
  • 85% support lead generation
  • 123% more likely to adopt a lead

Benefits of Business Online Video Content

Studies show that having a business video marketing strategy, to use video content, has a lot of benefits to your business. Here are some core business objectives that you will realize with a business video marketing strategy:

  • Boost brand awareness – with the right content planning and business video marketing strategy, your videos will gain audiences. And online reputation will surely help you turn your leads into high-paying customers. Sounds interesting, right?
  • Increase online engagement – people find videos more interesting than lengthy text or captions. Develop concise and captivating video content, and you’ll definitely catch more attention and increase engagements. It can also generate leads, let’s not underestimate the power of social shares.
  • Videos can explain more – having a video marketing strategy can help your audiences understand more about your business, may it be a product or services. It can explain enough and deliver a lot of information in a short period of time. Giving your audiences what they need without feeling bored can make a huge impact.
  • Cost-effective – investing in high-quality videos can make your business stand out and attract potential customers. Be sure to collaborate with an agency that has vast experience. Because your video content can live a long time, you can also repurpose it for future use and that makes it cost-effective.

Conclusions on Business Online Video Content

Be sure to check out the full report from to learn how you can achieve higher website conversion rates, higher revenue growth rates year-over-year and more fresh leads by establishing a business video marketing strategy and integrating business online video content into your tactics.

Looking for some guidance to create a business video marketing strategy or maybe you wanted to get started with your business video content?  We work with businesses that are just starting out or are eager to add more video content into their sales and marketing communications.

We’ll see you in front of the camera!

The post Business online video content is a cost-effective marketing tool appeared first on MultiVision Digital.

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6 Methods to Incorporate Your Email Marketing and Social Media Strategies – Business 2 Community

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6 Methods to Incorporate Your Email Marketing and Social Media Strategies - Business 2 Community

Here’s the truth…

Two of the frequently used and merged branches of marketing in the digital space are email marketing and social media promotions.

In this guide, we’ll learn six ways to integrate the two strategies for a more holistic marketing campaign for your business.

6 methods to incorporate your email marketing and social media strategies:

1. Advance social media pages on your email newsletters

Run an email marketing and social media strategies campaign designed specifically to turn more of your subscribers into your social followers.

When creating your newsletter, apply stunning designs and highlight the perks of following your social media account.

To see if you sent an interactive email with this integrated social media tactic, check your email reporting results. See which metrics, such as click-through rates, new subscribers, etc., increased and decreased, and work on refining your promotional messages.

2. Include social buttons that are applicable on your emails

This practice is among the most common ways of weaving your email marketing and social media strategies.

Doing these lets your subscribers know that you’re on the social platforms they’re also in. It even entices them to follow you there for more exciting content and offers and engage your other followers.

Display your social buttons (or logos) prominently and appropriately on your email newsletters in the same way Jimmy Choo did:

Display social buttons in your emails to invite your mailing list to follow you on social media. Source: Jimmy Choo.

Jimmy Choo placed these clickable logos at the bottom of its marketing email but surrounded them with white space to make them more noticeable.

Armani shows us another perfect example:

Logos of social media platforms on Armani’s marketing emailProminently showcase your social buttons to direct subscribers to follow you there.
Source: Armani.

Armani wrote a call-to-action (CTA) at the bottom of its promotional email, telling subscribers to follow their social account, “Giorgio Armani.”

Like Jimmy Choo, Armani also displayed clickable logos of its brand pages on Facebook, Twitter, and Instagram and put plenty of negative space around each of them.

Follow those same tactics to ensure your readers quickly spot your social buttons.

3. Ask your social media followers to sign up for your emails

Grow your email list by inviting your followers to subscribe to your promotional emails.

To do that on Facebook, visit your page and hit “Create Call-to-Action.” From the dropdown menu, choose “Sign up” and add your website’s URL.

Goldieblox did exactly that on its Facebook page:

Facebook page of GoldiebloxInvite followers to join your mailing list through “Sign up” CTA buttons on your Facebook page.
Source: Facebook.com.

With a single click of these social CTA buttons, you can extensively grow your mailing list and email engagement, and customers can painlessly subscribe to your emails.

4. Add your mailing list to your social networking platforms

This method allows you to target your subscribers with more promotional messages on a different platform, increasing your sales and conversion opportunities.

Through uploaded mailing lists, you can follow your subscribers, understand and interact with them better, run targeted, personalized advertising campaigns on social media, and more.

For instance, Facebook’s Custom Audience feature lets you define your target audience from your uploaded email list:

Page in Facebook’s Audience Manager for choosing custom audience sourceUpload your email list on Facebook Audiences to target your subscribers on the social site.
Source: Facebook.

On Twitter, you can also create tailored audiences through the platform’s Audience Manager. Click “Create New Audience” and select the option for uploading your mailing list from your email marketing software:

Page of Twitter Audience Manager with options to choose audience typeUpload your email list on Twitter to target your subscribers on the platform.
Source: Twitter.

Something to note: these platforms require you to create business or ads manager accounts before proceeding with setting up your social customer list.

Sign up for one as prompted when you’re on their Audience Manager sections, or voluntarily prior to visiting those pages.

You should also have your email list ready for uploading to smoothen the custom audience creation process. So, if you’re considering updating your mailing list for social media, do it first.

Now that your email list is incorporated into your social media, you can efficiently monitor both marketing campaigns and harmonize, share, and dive deeper into your followers’ and subscribers’ data.

If you’re using social media management tools or customer relationships management (CRM) software with email integration features, you can accomplish this task more smoothly.

With your subscribers targeted on your social campaigns, you can amplify your customer engagement and marketing performance on email and social media platforms.

5. Make use of “share-with-your-network” links

Insert share-with-your-network (SWYN) links into your promotional emails. This tactic lets your email subscribers share your messages with their social networks without leaving their inbox.

Specify which parts or how much of your emails are incorporated in your subscribers’ shared posts. These can be your sale announcements, voucher offers, product videos, and other content pieces.

Here’s an example by LastObject:

Promotional email by LastObject with a quote image and social media logosEncourage subscribers to share your email content using SWYN links.
Source: LastObject.

LastObject shared a quote by Emma Watson and encouraged its subscribers to share it on Facebook, Twitter, and Instagram by clicking on the SWYN links.

Clicking the Instagram button, for instance, led to this page, where subscribers can like, comment, repost, share as a story, send to a friend, and more.

Instagram page with a quote imageSWYN links make it easier for your subscribers to share your email content on social platforms.
Source: Instagram.

Make your SWYN links profitable by offering at least two network sharing selections. Also, position your buttons in highly visible areas of your email, so your readers don’t miss them.

6. Create a Facebook group exclusive for your mailing list

Everybody wants to belong to a restricted community, especially when it has low entry barriers. This makes private Facebook groups ideal when merging your email marketing and social media strategies.

Give your email subscribers special access to your brand’s members-only Facebook group. This evokes a sense of exclusivity and comradeship, motivating them to connect seamlessly with like-minded followers.

You can embed your Facebook group link in your promotional emails, so when your subscribers click it, they’re immediately directed to request access or accept your invitation to join.

Additionally, to make your Facebook group thrive, regularly publish meaningful content and spur interaction with and among your members.

Encourage them to share how they used your products, how your brand made a positive impact in their lives, and so on. You can even post announcements of an upcoming sale or giveaway and post live videos.

Adorn Cosmetics presents a stellar example:

Screenshot of a promotional email from Adorn CosmeticsInsert exclusive Facebook group invitations into your emails to grow your social following. Source: Adorn Cosmetics.

Adorn Cosmetics placed a one-sentence invitation for their subscribers to join their exclusive VIP Adorner community on Facebook.

Clicking “here” then leads their readers straight to this private Facebook group page, where they can hit the “Join Group” button to enter:

Facebook group page of Adorners Exclusive CommunityCreating an exclusive Facebook group for your brand entices your email subscribers to join. Source: Facebook.

What’s great about this strategy is you can wield another social-and-email integration tactic from it. You can grab pieces of user-generated content (UGC) from your Facebook group and showcase it as social proof.

Infuse UGC into your email marketing content or other social media blasts on your page. This boosts your credibility and captures more customers.

Integrate your email marketing and social media campaigns now

Email and social media can initially appear like opposing forces, but when you harness them both, they can band together to supercharge your customer reach and relationships at every point in your funnel.

Experiment with your implementation of these methods and continually monitor and adjust them as needed to get the maximum performance results for your business.

This content was originally published here.

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Creative Ways to Use Direct Mail Marketing For Your Business

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Creative Ways to Use Direct Mail Marketing For Your Business

Direct mail marketing may be a thing of the past but it is a great option if you want to increase your market reach without taking too much out of your budget. If you can do it correctly, you can get a high response rate from your potential customers. Making it work all comes down to creativity and innovation. Now, if you are having a hard time coming with unique ways to use direct mails to promote your business, then here are some ideas to get you started:

Discount Updates

You can use snail mails to send information on the latest discounts offered by your company. In most cases, your potential clients would be grateful for it. While you’re at it, consider including coupons that are exclusive to recipients of your direct mail campaigns.

Product Samples

To entice people into buying your products, you can send them samples through your direct mail campaigns. Even though this is an expensive way to get your products out there, the number of sales that you can generate from it will outweigh the cost when done properly.

Special Announcements

Physical mail campaigns can be used to send announcements to both potential and existing customers. This not only lets them know that you care for them but also keeps them up-to-date with the latest products, and services that you are offering as well as the latest developments in your company.

Brand and Image Reinforcement

Since this medium gives you the opportunity to convey certain types of images through the use of visual presentation, reinforcing your brand and market position would be easier. Now, this may require you to invest in your mail designs but the results would benefit you in the long run.

Quick Response Codes

If you want to increase the response rate of your campaigns, then you should consider including QR (quick response) codes in your letters. They can be scanned using smartphones, which makes them easily readable. Through these codes, you can take your customers to your website, your product pages, and even have them download an app your company just made. The possibilities are endless.

Unique Designs and Texture

One of the common disadvantages of using snail mail for business promotions is that it can be perceived as junk mail by clients. You can get around this by adding unique designs and texture to your letters. This will make them stand out and help attract the attention of your leads and customers. However, this might require you to spend more time and even money on design creation.

Build Credibility

If you want to persuade people into buying your product, you have to gain their trust by building credibility. Physical mail campaigns can help you out with this. Through your campaigns, you can send articles you wrote and demonstrate your expertise in the industry that your company is in.

Conclusion

While using direct mail would make most startups cringe, its effectiveness has been proven through the years. It can help catch the attention of your market and gain trust along the way. With a bit of creativity, this approach to business marketing will serve you well in the long run.

This content was originally published here.

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