If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-packed. We’ve got National Small Business Week, Women’s Health Week, Mother’s Day, Memorial Day Bike to Work (or Wherever) Day, Star Wars Day, and so much more.
In this post, we’re going to arm you with everything you need to produce great content this month. This includes:
- A list of May awareness causes, themes, holidays, and observances.
- Free and easy marketing ideas around these themes, particularly for small and local businesses.
- Real examples of blog articles, social media posts, events, and promotions to help you brainstorm for your business.
Read on for 50+ ways to express your brand voice, engage with your audience, and show customers your creative side this May.
May awareness causes
- Small Business Week (May 2-May 8)
- Public Service Recognition Week
- Women’s Health Week
- Motorcycle awareness
- Stroke victims
- Celiac disease
- Mental health
Holidays and observances in May
- Star Wars Day – May 4th
- Cinco de Mayo and Kentucky Derby – May 5th
- Teacher Appreciation Day – Tuesday of the first full week in May
- Mother’s Day – May 9th
- Peace Officer’s Memorial Day – May 15th
- Bike to Work Day – third Friday in May
- Armed Forces Day – 3rd Saturday in May
- Geek Pride day – May 25th
- National Burger Day- May 28th
- Memorial Day – May 31st
May marketing ideas and examples
We’ve got loads of ideas for you for May—for Facebook and Instagram posts, blog posts, events, promotions, and more. We’ve organized them by themes and holidays, but you can find industry-specific ideas within each theme.
1. National Small Business Week
First and foremost, National Small Business Week happens annually every first week of May. The event was postponed until September and turned into a virtual celebration in 2020 due to COVID-19, but it’s back on in 2021 starting May 2.
Dedicated to raising awareness about small businesses and celebrating the hard-working owners behind them, this week will be packed with ample marketing opportunities. Here are some ways to make the best of National Small Business Week:
- Get return customers: Give out coupons with purchases this week, that can only be redeemed on an upcoming holiday or on the last day of Small Business Week.
- Get more leads: Offer a downloadable, small business-themed piece of content that is of value to your target audience in exchange for their email addresses. You could also create a guide outlining the specials offered by other small businesses in your neighborhood. This is a great way to connect and network with nearby businesses and strengthen your ties to the community.
- Promote your promotions: Write a blog post with a schedule of the deals, events, and contests you’re running and include it in your emails and social media posts.
- Run an Instagram giveaway for a free product or service. Entrants post a photo to Instagram of themselves at your business, using a custom hashtag. Announce the winner at the end of the week.
- Build community and expand your reach: Team up with other complementary small businesses and create an event.
2. Kentucky Derby
Use the Kentucky Derby in your May marketing efforts. Get creative with derby fashion or horse-themed decorations, promotions, contests, and events. For example,
- Change up your storefront with a derby theme to grab attention and attract customers.
- Blog about derby fashion and outfits for men and women.
- Throw a derby party with derby hat contests and mint juleps.
- Host a cooking or cocktail-making class.
- Use derby hashtags such as #kyderby, or your own custom hashtag (like #derbyatjoes) so that people can find you and follow along.
3. Cinco de Mayo
In the spirit of Cinco de Mayo, there are many ways to infuse a Mexican-American spirit into your marketing. For example:
- Food or fitness businesses can post recipes or videos of recipes on social media.
- Give out coupons the day before or a few days before, redeemable on Cinco de Mayo.
- Share a festive discount “code word” on social media, customers who mention the code in-store get 15% off.
- Use a triumph or underdog theme. This holiday comes from Mexico’s unlikely victory over the French in the Battle of Puebla. Give your customers the victory over high prices, long lines, slow service, and more with particular deals.
- Throw a party or cooking class revolving around Mexican food and culture.
4. Teacher Appreciation Day
May 2nd is Teacher Appreciation Day—a perfect time for preschools to market themselves to new parents in anticipation of the new school year.
5. Mother’s Day
Mother’s Day is prime time for any business, not just the flower shops, salons, and spas (although it is advantageous!).
- Flower shops and bakeries can offer special Mother’s Day products, and discounts for Mother’s Day gift-givers, either on this day or the day before as well.
- Salons and spas can create Mother’s Day-themed gift certificates, or offer 2-for-1 deals for mothers and daughters celebrating together.
- Combine products and/or services into attractive gift packages that make gift-giving easy.
- Businesses that get a spike in traffic on Mother’s Day can hand out coupons with purchases that are redeemable at a later time (ideally a time when business typically gets slow).
- Run a Mother’s Day photo contest on Facebook.
6. Memorial Day
Here are some ways to show your patriotism and love for the good ol’ USA through your business marketing on Memorial Day.
- Promote red, white, and blue-themed recipes, outfits, flower arrangements, jewelry, and other products and promote on Pinterest and Instagram.
- Host a BBQ or picnic for your community, and give out branded swag like sunglasses or water bottles.
- Participate in or sponsor a local event.
- Use quotes, images, and other posts on social media to show your support for those who have lost their lives for our country.
- Run a charity race or ride to remember our troops and veterans.
- Memorial Day is often celebrated with gatherings (small ones during COVID-19), and Groupon will feature seasonal deals on its site. Try running a Groupon deal geared for families and groups. You could offer winter and spring products and services at a discount or even introduce your summer deals.
- Run long weekend deals that encourage others to check out your business during their mini-vacay.
7. Warm weather/spring cleaning
Take advantage of the warmer weather and provide information and helpful tips to your customers in accordance with your business.
Speaking of spring cleaning, why not do a little of your own by going through your website, ad campaigns, social media profiles, and listings to make sure information is up to date, photos are relevant to the season, and links are working properly. You may want to refresh some of the evergreen content from last year that performed well around this time.
- Gather up your top reviews from last year and share them on social media. These make for enjoyable Tweets with no pressure to click a link or read more. You might also share success stories with before-and-after photos to get clients excited about the warm weather.
- What better time to get the chatter going about your business when people are getting excited about the warm weather? Word of mouth marketing is important for small businesses. Offer existing clients a discount or incentive for each new client they refer who becomes a paying customer.
April showers bring May flowers. If you own a flower shop, May marketing is your time to shine! (If you don’t, there are still opportunities!).
- Host that flower arranging workshop you’ve been thinking about.
May is the start of wedding season and a perfect time to market your business to new people who are in town. Unless, of course, you’re hosting a virtual wedding this year due to the pandemic. Here are some wedding-based marketing ideas for both live and virtual weddings.
- Landscapers can capitalize on wedding venue owners looking to perfect their property.
10. Star Wars Day
Star Wars Day simply can’t be ignored with its rising popularity. Run a webinar or live stream on this day to help add some creativity to your copy.
Or, organize a live or virtual Star Wars trivia night or contest. The prize could be discounts on future purchases or even a small cash prize for the winning team to share.
11. Bike to Work Day
Perhaps a surprise to most, Bike to Work Day is kind of a big deal in most major cities. Many metro areas have websites to register for the day and to organize large bike-riding groups. Look for information regarding your local Bike to Work Day activities and post useful information for your followers.
Or during COVID times, there may also be a Bike to Wherever Day in your community:
12. Geek Pride Day
Geek Pride Day offers you the opportunity to geek out over anything you think is the bee’s knees (a technical geek term). Geek out over a topic in your industry that you’re passionate about, or ask your employees about what they geek out on. Or, ask your social media followers questions related to the day.
Not only is it important to support worthy causes, but statistically, people are more apt to do business with companies that share their values. This restaurant got a repost from an ALS-focused organization to help drive customers to their fundraiser:
You could also post infographics that educate the public:
14. Public Service Recognition Week
For Public Service Recognition Week, post a thank you to the men and women who make our lives better by devoting their days to public service professions. Public service employees range from police officers to county clerks to city bus drivers. Say thank you!
15. Peace Officer’s Memorial Day
As a part of Public Service Recognition Week, we have Peace Officer’s Memorial Day on May 15. In addition to our troops and veterans, no one deserves our adulation more than those who serve and protect our cities. Take a moment to give a big thank you to your town’s protectors and even offer up specials specifically for Peace Officers.
16. Women’s Health Week
During Women’s Health Week, get creative about how you show appreciation for your female consumers and think of fun ways to engage them with your shop and on Instagram.
This influencer partnered with integrative health providers to share women’s health educational content and resources:
This fitness center took their spin class outdoors to shake things up a bit. This is a great idea, especially during the pandemic. If lugging out equipment isn’t an option, go for a yoga class, dance class, or boot camp. This is also a great way to show potential customers how awesome your classes are.
Final tips for your May marketing
Whatever you decide to do to promote your business in May, be sure to recap your events, promotions, and festivities in your next email newsletter or blog post so that those who missed out will want to join in the fun next year. Also, be sure to send follow-up emails to any new leads for your business. And during your campaigns, post real-time photos and user-generated content to encourage more participation.
We provided over 50 ideas in this post, so let’s finish off with the holidays, awareness causes, and themes we covered:
- Small Business Week
- Kentucky Derby
- Cinco de Mayo
- Teacher Appreciation Day
- Mother’s Day
- Memorial Day
- Warm weather/spring cleaning
- Star Wars Day
- Bike to Work (or wherever) Day
- Geek Pride Day
- ALS awareness
- Public Service Recognition Week
- Peace Officer’s Memorial Day
- National Hamburger Day
- Women’s Health Week
Business online video content is a cost-effective marketing tool
The use of business online video content in companies’ sales and marketing mix has slowly increased over the years. It’s now on a rapid pace upward. Businesses have quickly found that having a business video marketing strategy is critical. Integrating a steady stream of business online video content is tough but rewarding. This video advertising, sales and marketing process can build awareness, engage customers, convert leads and drive sales. NOTE: If you don’t yet have a business video marketing strategy, check out “One video is not a business video marketing strategy“
Both B2B and B2C purchasers want information quickly. Business online video content is more valuable to them than websites that are only filled with text.
Why should you invest in online video content for your business? Why get a business video marketing strategy in place today? This video says it all:
Aberdeen released a report titled that showcased companies that have a business video marketing strategy and integrate business online video content into their workflow experience:
- 27% higher click through rate
- 34% higher website conversion rates
- 50% higher revenue growth rates year-over-year
- 63% more company revenue attributed to marketing
- 85% support lead generation
- 123% more likely to adopt a lead
Benefits of Business Online Video Content
Studies show that having a business video marketing strategy, to use video content, has a lot of benefits to your business. Here are some core business objectives that you will realize with a business video marketing strategy:
- Boost brand awareness – with the right content planning and business video marketing strategy, your videos will gain audiences. And online reputation will surely help you turn your leads into high-paying customers. Sounds interesting, right?
- Increase online engagement – people find videos more interesting than lengthy text or captions. Develop concise and captivating video content, and you’ll definitely catch more attention and increase engagements. It can also generate leads, let’s not underestimate the power of social shares.
- Videos can explain more – having a video marketing strategy can help your audiences understand more about your business, may it be a product or services. It can explain enough and deliver a lot of information in a short period of time. Giving your audiences what they need without feeling bored can make a huge impact.
- Cost-effective – investing in high-quality videos can make your business stand out and attract potential customers. Be sure to collaborate with an agency that has vast experience. Because your video content can live a long time, you can also repurpose it for future use and that makes it cost-effective.
Conclusions on Business Online Video Content
Be sure to check out the full report from” to learn how you can achieve higher website conversion rates, higher revenue growth rates year-over-year and more fresh leads by establishing a business video marketing strategy and integrating business online video content into your tactics.
Looking for some guidance to create a business video marketing strategy or maybe you wanted to get started with your business video content? We work with businesses that are just starting out or are eager to add more video content into their sales and marketing communications.
We’ll see you in front of the camera!
The post Business online video content is a cost-effective marketing tool appeared first on MultiVision Digital.
6 Methods to Incorporate Your Email Marketing and Social Media Strategies – Business 2 Community
Here’s the truth…
Two of the frequently used and merged branches of marketing in the digital space are email marketing and social media promotions.
In this guide, we’ll learn six ways to integrate the two strategies for a more holistic marketing campaign for your business.
6 methods to incorporate your email marketing and social media strategies:
1. Advance social media pages on your email newsletters
Run an email marketing and social media strategies campaign designed specifically to turn more of your subscribers into your social followers.
When creating your newsletter, apply stunning designs and highlight the perks of following your social media account.
To see if you sent an interactive email with this integrated social media tactic, check your email reporting results. See which metrics, such as click-through rates, new subscribers, etc., increased and decreased, and work on refining your promotional messages.
2. Include social buttons that are applicable on your emails
This practice is among the most common ways of weaving your email marketing and social media strategies.
Doing these lets your subscribers know that you’re on the social platforms they’re also in. It even entices them to follow you there for more exciting content and offers and engage your other followers.
Display your social buttons (or logos) prominently and appropriately on your email newsletters in the same way Jimmy Choo did:
Display social buttons in your emails to invite your mailing list to follow you on social media. Source: Jimmy Choo.
Jimmy Choo placed these clickable logos at the bottom of its marketing email but surrounded them with white space to make them more noticeable.
Armani shows us another perfect example:
Prominently showcase your social buttons to direct subscribers to follow you there.
Armani wrote a call-to-action (CTA) at the bottom of its promotional email, telling subscribers to follow their social account, “Giorgio Armani.”
Like Jimmy Choo, Armani also displayed clickable logos of its brand pages on Facebook, Twitter, and Instagram and put plenty of negative space around each of them.
Follow those same tactics to ensure your readers quickly spot your social buttons.
3. Ask your social media followers to sign up for your emails
Grow your email list by inviting your followers to subscribe to your promotional emails.
To do that on Facebook, visit your page and hit “Create Call-to-Action.” From the dropdown menu, choose “Sign up” and add your website’s URL.
Goldieblox did exactly that on its Facebook page:
Invite followers to join your mailing list through “Sign up” CTA buttons on your Facebook page.
With a single click of these social CTA buttons, you can extensively grow your mailing list and email engagement, and customers can painlessly subscribe to your emails.
4. Add your mailing list to your social networking platforms
This method allows you to target your subscribers with more promotional messages on a different platform, increasing your sales and conversion opportunities.
Through uploaded mailing lists, you can follow your subscribers, understand and interact with them better, run targeted, personalized advertising campaigns on social media, and more.
For instance, Facebook’s Custom Audience feature lets you define your target audience from your uploaded email list:
Upload your email list on Facebook Audiences to target your subscribers on the social site.
On Twitter, you can also create tailored audiences through the platform’s Audience Manager. Click “Create New Audience” and select the option for uploading your mailing list from your email marketing software:
Upload your email list on Twitter to target your subscribers on the platform.
Something to note: these platforms require you to create business or ads manager accounts before proceeding with setting up your social customer list.
Sign up for one as prompted when you’re on their Audience Manager sections, or voluntarily prior to visiting those pages.
You should also have your email list ready for uploading to smoothen the custom audience creation process. So, if you’re considering updating your mailing list for social media, do it first.
Now that your email list is incorporated into your social media, you can efficiently monitor both marketing campaigns and harmonize, share, and dive deeper into your followers’ and subscribers’ data.
If you’re using social media management tools or customer relationships management (CRM) software with email integration features, you can accomplish this task more smoothly.
With your subscribers targeted on your social campaigns, you can amplify your customer engagement and marketing performance on email and social media platforms.
5. Make use of “share-with-your-network” links
Insert share-with-your-network (SWYN) links into your promotional emails. This tactic lets your email subscribers share your messages with their social networks without leaving their inbox.
Specify which parts or how much of your emails are incorporated in your subscribers’ shared posts. These can be your sale announcements, voucher offers, product videos, and other content pieces.
Here’s an example by LastObject:
Encourage subscribers to share your email content using SWYN links.
LastObject shared a quote by Emma Watson and encouraged its subscribers to share it on Facebook, Twitter, and Instagram by clicking on the SWYN links.
Clicking the Instagram button, for instance, led to this page, where subscribers can like, comment, repost, share as a story, send to a friend, and more.
SWYN links make it easier for your subscribers to share your email content on social platforms.
Make your SWYN links profitable by offering at least two network sharing selections. Also, position your buttons in highly visible areas of your email, so your readers don’t miss them.
6. Create a Facebook group exclusive for your mailing list
Everybody wants to belong to a restricted community, especially when it has low entry barriers. This makes private Facebook groups ideal when merging your email marketing and social media strategies.
Give your email subscribers special access to your brand’s members-only Facebook group. This evokes a sense of exclusivity and comradeship, motivating them to connect seamlessly with like-minded followers.
You can embed your Facebook group link in your promotional emails, so when your subscribers click it, they’re immediately directed to request access or accept your invitation to join.
Additionally, to make your Facebook group thrive, regularly publish meaningful content and spur interaction with and among your members.
Encourage them to share how they used your products, how your brand made a positive impact in their lives, and so on. You can even post announcements of an upcoming sale or giveaway and post live videos.
Adorn Cosmetics presents a stellar example:
Insert exclusive Facebook group invitations into your emails to grow your social following. Source: Adorn Cosmetics.
Adorn Cosmetics placed a one-sentence invitation for their subscribers to join their exclusive VIP Adorner community on Facebook.
Clicking “here” then leads their readers straight to this private Facebook group page, where they can hit the “Join Group” button to enter:
Creating an exclusive Facebook group for your brand entices your email subscribers to join. Source: Facebook.
What’s great about this strategy is you can wield another social-and-email integration tactic from it. You can grab pieces of user-generated content (UGC) from your Facebook group and showcase it as social proof.
Infuse UGC into your email marketing content or other social media blasts on your page. This boosts your credibility and captures more customers.
Integrate your email marketing and social media campaigns now
Email and social media can initially appear like opposing forces, but when you harness them both, they can band together to supercharge your customer reach and relationships at every point in your funnel.
Experiment with your implementation of these methods and continually monitor and adjust them as needed to get the maximum performance results for your business.
Creative Ways to Use Direct Mail Marketing For Your Business
Direct mail marketing may be a thing of the past but it is a great option if you want to increase your market reach without taking too much out of your budget. If you can do it correctly, you can get a high response rate from your potential customers. Making it work all comes down to creativity and innovation. Now, if you are having a hard time coming with unique ways to use direct mails to promote your business, then here are some ideas to get you started:
You can use snail mails to send information on the latest discounts offered by your company. In most cases, your potential clients would be grateful for it. While you’re at it, consider including coupons that are exclusive to recipients of your direct mail campaigns.
To entice people into buying your products, you can send them samples through your direct mail campaigns. Even though this is an expensive way to get your products out there, the number of sales that you can generate from it will outweigh the cost when done properly.
Physical mail campaigns can be used to send announcements to both potential and existing customers. This not only lets them know that you care for them but also keeps them up-to-date with the latest products, and services that you are offering as well as the latest developments in your company.
Brand and Image Reinforcement
Since this medium gives you the opportunity to convey certain types of images through the use of visual presentation, reinforcing your brand and market position would be easier. Now, this may require you to invest in your mail designs but the results would benefit you in the long run.
Quick Response Codes
If you want to increase the response rate of your campaigns, then you should consider including QR (quick response) codes in your letters. They can be scanned using smartphones, which makes them easily readable. Through these codes, you can take your customers to your website, your product pages, and even have them download an app your company just made. The possibilities are endless.
Unique Designs and Texture
One of the common disadvantages of using snail mail for business promotions is that it can be perceived as junk mail by clients. You can get around this by adding unique designs and texture to your letters. This will make them stand out and help attract the attention of your leads and customers. However, this might require you to spend more time and even money on design creation.
If you want to persuade people into buying your product, you have to gain their trust by building credibility. Physical mail campaigns can help you out with this. Through your campaigns, you can send articles you wrote and demonstrate your expertise in the industry that your company is in.
While using direct mail would make most startups cringe, its effectiveness has been proven through the years. It can help catch the attention of your market and gain trust along the way. With a bit of creativity, this approach to business marketing will serve you well in the long run.
Personal Care1 month ago
Meet Adline Castelino, The Beauty Queen Who Is Third Runner Up In Miss Universe 2021 Pageant
Uncategorized2 months ago
Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space
Uncategorized2 months ago
Facebook Launches New Independent Artist Program to Provide Exposure Opportunities for Unsigned Musicians
Uncategorized2 months ago
Are We Entering a New Phase for Social Media Regulation?
Technology1 month ago
9 Key Internet Safety Tips and Notes [Infographic]
Banks1 month ago
Mortgage refinancing starting to cool from pandemic highs: TD Bank – Vancouver Is Awesome
Uncategorized2 months ago
New Report Looks at Evolving Consumer Expectations from Brands on Social Media [Infographic]
Personal Care1 month ago
Beauty In The Alps: Best Places To Visit In Switzerland