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5 Trends That Will Dominate Influencer Marketing in 2022 [Infographic]

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Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they’re tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes won’t address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.

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Filed Under: Digital Strategy, Social Marketing

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Original Source: socialmediatoday.com

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EK Presents the Next Generation of Liquid Cooling at EK EXPO | CES…

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EK to showcase some of the latest liquid cooling products and innovative collaborations

(PRWeb January 05, 2022)

Read the full story at https://www.prweb.com/releases/2022/1/prweb18421745.htm

Source: prweb.com

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YouTube Adds New Guided Support Process for Community Guidelines Violations

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YouTube’s looking to provide more guidance for creators who’ve been hit with guideline violations via a new, more detailed reporting process that will take them through the specifics of the issue with their content, and what they can do to resolve it.

As you can see in this example, the updated process will provide more information on the specifics of each violation, and what it means for the visibility and monetization of your content, before taking you through the next steps of how you can resolve the issue.

The review process specifies the element in question, and then enables creators to update the clip to address the noted concern/s.

The last element provides an easy way for creators to ask for a second review, if they feel the report was incorrect, while they can also add additional contextual info for YouTube in relation to the violation reported.

It’s a good update, with many YouTube creators expressing frustration at the platform’s current reporting process, which has seen a lot of videos penalized incorrectly. Violations are also reported via a general email template that offers little insight on specifics.

YouTube’s automated detection systems are always improving, and are helping it to clean up its platform in various ways, and this new, guided system will cater to the opposite side of that push, by giving creators a more direct line to understanding each violation, and what they can do about it.

The guided policy process will be available to all creators on the desktop version of YouTube Studio, and will be accessible for all strikes, video removals and age restriction violations to begin with.

YouTube says that the option is being rolled out from this week, and will be available to all by the end of the month. Which is pretty much the end of the week.

Original Source: socialmediatoday.com

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Pinterest Tests New Idea Pin Highlights to Showcase Specific Content

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This seems like a logical and obvious update for Pinterest’s new Idea Pins.

As shown in this image, posted by blogger Yasser Massod, Pinterest is testing out a new ‘Highlights’ element for Idea Pins, which would enable creators to showcase their best Idea Pins at the top of their profile display.

Idea Pins are currently displayed in posted order on the ‘Created’ tab on your profile page, where they remain in perpetuity, enabling creators to get more value out of the platform’s Stories-like offering (as opposed to disappearing after 24 hours).

The new ‘Highlights’ element would appear above the existing content tabs, and below your bio info, which is prime real estate for showcasing your best Idea Pins, and ideally generating more engagement.

Idea Pins link into the rising popularity of short-form video, and the full-screen presentation of Stories, with users able to add up to 20 frames per sequence – either still images or video – to create a more comprehensive overview or narrative.

The capacity to present your best Idea Pins could be a big step in getting optimal value out of the option, and guiding profile visitors to the exact Idea Pins that you want to drive interest and traffic.

If it gets released. We’ve asked Pinterest for more info on the test of Idea Pin highlights, and we’ll update this post if/when we hear back, but given that similar highlights options are already available on Instagram, it makes sense for Pinterest to lean into the same, and give creators more options for presenting their content

Filed Under: Social Media Updates

Original Post: socialmediatoday.com

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