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47 Genius Home Products Under $30 With Near-Perfect Amazon Reviews




Whenever you order something online, even from a website you know and trust, you’re taking a gamble. Will it look the same in person as it did in pictures? Will it work as advertised? Reading the reviews is crucial to help determine whether a product is worth purchasing, especially on Amazon, where there are many product listings that look similar to each other online but work very differently in practice.

As someone who writes about Amazon for a living, I read many reviews. It helps me determine why people are buying certain products and what qualities are most important to them. If you’re shopping for an alarm clock, for example, it’s crucial that it’s easy to read and operate, that it actually wakes you up, and that it looks good on your bedside table. But the criteria is totally different for a set of oven mitts, where looks are secondary and keeping your hands safe from burns is the premier concern. Reviews can help you garner important insights about potential purchases, and the 47 home products on this list all have outstanding ratings on Amazon. We’ve done the legwork to gather them up here, so you can just click “add to cart” knowing that thousands of others already love them. Keep scrolling for some clever, reviewer-approved inspo from the kitchen to the bathroom and beyond.

This Book Looks Like A Normal Dictionary, But It’s Actually A Safe

Ohuhu Dictionary Diversion Book Safe

Stash your most precious items in plain sight with this safe disguised as a dictionary. The spine and cover look normal, but inside you’ll find a locked chamber that’s perfect for storing small valuables like your phone, wallet, keys, passport, and more. It uses a combination so you won’t have to worry about losing the keys, and you can easily reset the code as needed following the included instructions.

This Putty Is Made For Healing Cracks & Holes In Your Walls

Erase-A-Hole The Original Drywall Repair Putty

Accidentally made a hole in your wall? Make sure you get your security deposit back by filling it in with Erase-A-Hole, a repair putty for plaster, drywall, and wood. The process is simple: Use the handheld applicator to spread the putty around directly on top of the area you’re treating in a circular motion. Dust off the excess, and if needed, paint over the putty when it’s dry to make it match the wall.

This Ceramic Pan Makes Perfectly Toasty Sandwiches In A Heartbeat

Jean-Patrique Toasted Sandwich Maker

Make perfectly golden sandwiches every single time on this nonstick toasted sandwich maker. Made from cast iron coated in ceramic, this pan opens on a lever so you can stick your assembled sandwich inside until it’s ready to eat. It’s simple to use and dishwasher-safe.

These Silicone Chair Leg Covers Fit Almost Any Chair Leg Inconspicuously

Aneaseit Silicone Chair Leg Covers (16-Pack)

Protect your floors from your furniture with these subtle silicone chair leg covers. Rather than using gel or nails, these flexible covers fit snugly around almost any size and shape of chair leg and won’t damage the chair itself in the process. Simply slide them over the base of each chair leg to prevent scratching and scuffing your floors.

A Comfortable Marble Lap Desk With Over 25,000 5-Star Ratings

LapGear Home Office Lap Desk

For the many people still working from home, our beds and couches have become our desks. And with this home office lap desk, you can take your work anywhere comfortably and stylishly. The sleek marble surface has room for a laptop or tablet up to 15.6 inches and has a built-in phone slot and integrated mousepad. Dual-bolster cushions allow the lap desk to conform to you, so you’ll remain cool and comfortable all day long.

This Extra-Large Shower Caddy That’s A Fan Favorite

KINCMAX Shower Caddy Basket

It may not look like much, but this shower caddy basket is something you won’t want to miss out on. It sticks to any wall with ultra-strong adhesive paste, so you can load it up with all your favorite shower products without fear of it crashing to the floor. With over 21,000 five-star ratings, one reviewer wrote, “This is way better than a [sic] over the shower head caddy or a corner shelf! Its adhesion is amazing…we have it chuck full and it’s not once moved or come undone!”

The Roku Express Is Easy To Set Up & Perfect For Streaming

Roku Express 4K+ 2021 Streaming Media Player

I purchased this exact Roku Express 4K+ earlier in the year, and it quickly became one of my favorite electronic purchases ever. It took less than 10 minutes to set up, and I quickly had access to all my favorite streaming services in an intuitive, easy-to-navigate system. You can use the included remote, which has voice control features, or your phone to control it, and the picture quality and speed are top-notch. Over 10,000 fellow Amazon shoppers love it as much as I do.

This Affordable Throw Blanket Is Machine-Washable & Oh-So-Soft

TOONOW Soft Fuzzy Faux Fur Throw Blanket

Who wouldn’t want to take a load off snuggled under this double-sided faux fur throw blanket? Choose your favorite of the six available colors, and use it to accessorize your couch or bed. It’s slightly oversized for optimal comfort, and can be washed and dried on low as needed to keep it cozy.

This Relaxing Spa Tub Massages Your Feet As They Soak

Conair Pedicure Foot Spa with Soothing Vibration Massage

There’s no need for a trip to the salon when you’ve got the Conair pedicure foot spa in the comfort of our own home. Use it to soak your feet and give yourself a full-on foot massage with soothing vibrations and a pinpointed massage attachment for optimal relaxation. It’s perfect for those who work on their feet or after a long day in uncomfortable footwear.

This Digital Alarm Clock Looks Sleek & Is Easy To Use

SZELAM Digital Mirrored Alarm Clock

A mirrored digital alarm clock is just what your bedside table — not to mention your sleep schedule — needs. The oversized LED display is easy to read from far away and has three brightness levels that you can set manually or run through automatically. And with two USB ports and an easy-to-find snooze button, its function matches its form.

These Rotating Utensil Hooks Free Up Your Counters In Favor Of The Underside Of Your Cabinets

RR RAXMIN Under Cabinet Metal Utensil Hanger

No counter space? No problem. These under-cabinet metal utensil holders get your most-used tools off the counter and take advantage of unused vertical space. The set of two can hold up to 20 pounds each, and each piece comes equipped with six 360-degree rotating hooks that can hold spatulas, serving utensils, or even pots and pans. It comes with both screws to drill into your cabinets or a self-adhesive solution if you prefer not to make holes.

This Calming Eye Mask Is Gently Weighted & Filled With Soothing Lavender

Blissful Being Lavender Eye Pillow

Whether you’re looking for better sleep or an accessory to your meditation or yoga practice, this lavender eye pillow is perfect for the job. It conforms to your face while exerting gentle pressure and is filled with lavender and flax seeds for aromatherapeutic purposes. It’s even made from luxurious satin, so it’s super gentle on your skin.

These Stainless Steel Measuring Cups Are A Kitchen Investment You Won’t Regret

Simply Gourmet Stainless Steel Measuring Cups (7-Piece)

No kitchen is complete without a solid set of measuring cups, and there’s nothing better to start with than this set of durable stainless steel cups. With over 5,000 five-star ratings, reviewers love their weight, easy-to-read markings on each cup, and the pouring spout. Their hefty material means these cups will last for ages, so they’re a great gift for new and experienced cooks alike.

These Tiered Organizers With Over 19,000 5-Star Ratings

madesmart 2-Tier Organizer

You can finally get around to tackling the problem areas of your home with these two-tier organizers. Each multi-purpose plastic bin can easily be pulled forward from the frame to access its contents and comes with adjustable dividers to optimize storage. They’re perfect for organizing bathroom products, office supplies, makeup, and so much more.

This Rolling Pin Has Built-In Measurements For Your Dough

Joseph Joseph Adjustable Rolling Pin

Whether you’re an expert baker or home pizza maker, this adjustable rolling pin is a kitchen necessity. It ensures your dough will flatten evenly and has pastry widths etched into the body of the rolling pin for precise pastry measuring. The removable rings at each end also represent different thicknesses and make it easy to roll your dough out to the appropriate height.

A Versatile, Heat-Resistant Set Of Silicone Oven Mitts & Pot Holders

HOMWE Silicone Oven Mitts and Pot Holders (4-Piece)

This four-piece set of silicone oven mitts and pot holders is an obvious choice for outfitting your kitchen. The heat-resistant, insulated silicone protects your hands from burns, so these mitts are perfect for wearing while baking or working over a hot stove. And the versatile pot holders can obviously be used for handling hot dishes as well as to protect your counter or tabletop from heat marks. Both are waterproof, so cleanup is as easy as rinsing them under the tap.

This Rake & Tray Set Is The Best For Scooping Dog Poop From Around Your Yard

Pawler Bigger Dog Pooper Scooper

Scooping up your dog’s poop is a uniquely gross task. But this bigger dog pooper scooper makes a menial task a little more efficient and sanitary with a stainless steel and aluminum tray and a rake to handle the debris. One reviewer, a rancher who handles lots of animal poop daily on their property, said, “I’ve had all kinds of pooper scoopers and without a doubt, this is the biggest METAL tray, the best METAL handle that does not bend break or come loose from the tray and the BEST rake I’ve ever bought.”

This Innovative Box With A Nearly-Perfect Rating Neatly Stores Gift Wrap Supplies

ZOBER Premium Wrap Organizer

Holiday gift wrapping is a task in and of itself, but what about storage for all your gift wrapping supplies? Enter this premium wrap organizer, a uniquely-designed fabric box with multiple pockets and pouches for wrapping paper, gift bags, ribbon, scissors, and whatever else you might need. It’s large enough to fit most rolls of wrapping paper and keeps them in place with adjustable straps so they’re ready to go whenever you need. The box itself is also collapsible when empty for easy storage during the rest of the year.

These Non-Slip Hangers Will Save You Some Serious Closet Space

ZOBER Non-Slip Velvet Hangers (30-Pack)

This set of velvet non-slip hangers might not be the most exciting purchase you make this year, but they are a quality investment in your closet. The pack of 30 hangers will make your clothes hang uniformly and neatly, and their ultra-slim profile will save you up to half of your closet space. They also rotate 360 degrees and hold up to 10 pounds, so you can hang even your bulkiest items with confidence.

These Dishwasher-Safe Glass Bottles Are Perfect For Homemade Kombucha, Tea, & More

Otis Classic Glass Bottles with Caps (6-Pack)

Every home could use a set of these classic glass bottles, which comes with attached ceramic caps, reusable labels, and an erasable pen. Use them for storing large quantities of your favorite beverages, like kombucha, iced tea, or wine.

An Oversized Cutting Board With All The Room You Need For Meal Prep

Thirteen Chefs Large Cutting Board

When you’re working with lots of ingredients, this extra-large cutting board is exactly what you need for prep. It measures 24 by 18 inches and is made of BPA-free, durable plastic that’s resistant to stains, odors, and scratches. It’s even reversible, so you can slice and dice your meats, vegetables, fruits, and more on both sides.

An Industry-Quality Bartender Kit With An Elegant Display Stand

Mixology Bartender Kit

Everything you need to make high-quality cocktails at home is included in this bartender kit — well, except for the ingredients. The 10-piece set is made from heavy-duty and dishwasher-safe stainless steel alloy and comes with a mahogany display rack that’s perfect for showing off on your bar cart. It includes a shaker, strainer, corkscrew, muddler, and so much more: One reviewer said “This [shaker set] was everything I expected and more!”

An Adorable Sponge Holder That Keeps It Clean & Dry For Longer

Home Acre Designs Sponge Holder for Kitchen Sink

When wet sponges sit on the kitchen counter, they’re essentially sitting in their own dirty water with no way to drain. This ceramic sponge holder solves that problem with an inlet perfectly sized for most standard sponges that allows it to dry completely before using again, which makes for a longer-lasting and much more sanitary sponge.

These Microfiber Pillows Are A Dream For All Types Of Sleepers

HIMOON Bed Pillows (2- Pack)

The right pillow can make all the difference in your quality of sleep, and Amazon reviewers swear by these plush microfiber pillows with over 8,000 five-star ratings. The two pillows aer fluffy and supportive for your neck and shoulders, whether you sleep on your side, back, or stomach. One reviewer said “they feel exactly like those pillows from hotels that you wish you can take home.”

A Set Of Silicone Stove-Gap Covers That Prevents Messes Before They Start

CozyKit Silicone Stove Gap Cover (2-Pack)

These silicone stove gap covers might be one of those purchases that never occur to you until you see it, but once you have it you’ll be so glad. They come in a set of two, and slip right over that space between your counter top and your stove, preventing crumbs and spills from getting stuck in between. They’re available in both black and white.

These Food Containers With Airtight Lids For Easy, Visible Storage

Vallo Large Glass Food Storage Container with Snap Lock Lids

A set of these versatile glass containers and lids will make your leftovers situation feel organized and efficient, since you’ll be able to see exactly what you have. They come in a set of two containers with airtight, leakproof lids.

A Set Of Serving Tools That Upgrades Your Pizza Dinners

WELIFE JKEE Pizza Cutter Wheel & Pizza Server Set

Slice the perfect pizza, and remove it without burning yourself or dripping a bunch of toppings, thanks to this two-piece pizza tools set. Both the rolling slicer and the serving tool are stainless steel, so they’re durable, practical, and easy to clean. They’re great for cutting and serving other types of food, too, including casseroles, desserts, sandwiches, and more.

This Whiskey-Themed Gift Set With Glasses, Stones & More

Mixology & Craft Whiskey Stones Gift Set

For whiskey lovers and aspiring bartenders alike, this whiskey stone gift set includes two glasses, two coasters, recipe cards, and eight whiskey stones, plus a velvet drawstring bag to hold them. Everything comes in a classic wooden box that makes for a delightful gift-giving and elegant displays.

This Slick Stainless Steel Container For Airtight Coffee Grounds Storage

Coffee Gator Stainless Steel Coffee Grounds and Beans Container Canister

There are coffee canisters, and then there’s this stainless steel coffee container. With a 1.3-liter capacity, it provides airtight storage and has a carbon dioxide release valve, so beans and grounds stay fresh. There’s also a date tracker and a matching measuring scoop is included, too.

This Quilted Comforter That Gives Your Bed A Classic & Comfy Upgrade

WhatsBedding Full Down Alternative Quilted Comforter

Enjoy a good night of sleep and an elegantly decorated bedroom thanks to this down alternative comforter that doubles as a duvet insert. The microfiber fill is lightweight and cozy, and the selection of seven colors and five sizes gives you plenty of choices for the ultimate bedroom upgrade.

A Weighted Blanket That Over 30,000 Shoppers Swear By

Quility Weighted Blanket

If you’ve ever considered a weighted blanket, you might know that they can be a total game changer to your rest and relaxation routine. With weights ranging from five to 30 pounds and five different choices for the removable cover, there is a perfect match available for almost anyone.

This Floor Mat That Makes It Easier To Stand On Hard Floors

WiseLife Kitchen Mat Cushioned Anti Fatigue Floor Mat

A sink full of dishes is rarely fun, but an anti-fatigue kitchen mat can add comfort and make the process more bearable. And you’re not limited by where you opt to use it; it’s great near desks, laundry, and other busy parts of the home.

These Cooling Racks That Are A Must-Have For Bakers & Cooks

Checkered Chef Cooling Rack (2-Pack)

These MVP stainless steel cooling racks are a kitchen staple perfect for cooling, drying, and even for baking and cooking, since they’re oven safe up to 575 degrees Fahreneheit. And when you’re all done, they can be washed in the dishwasher.

A Silicone Spatula Set That Brings A Pop Of Color To The Kitchen

M KITCHEN WORLD Silicone Spatula (Set of 4)

Few things can revitalize dinner prep like a new set of bright tools. This silicone spatula set comes with four spatulas, each one a different size for different jobs. They’re heat-resistant up to 480 degrees Fahrenheit, dishwasher-safe, and the heads can be removed for thorough washing. They come in both green and orange, and they can be easily hung or stashed in a drawer.

This Mattress Protector That Extends The Life Of Your Mattress

Amazon Basics Zipper-Enclosed Waterproof Mattress and Box Spring Cover Protector

With a mattress protector, you don’t have to sweat any small drips or drops or even big spills off the breakfast tray. It’s lightweight, quiet, waterproof, and fully encased with a zipper closure that keeps it securely in place.

A Set Of Vacuum Sealer Bags That Preserve & Protect Your Food

Nutri-Lock Vacuum Sealer Bags

Compatible with a variety of vacuum sealers, these refill sealer bags keep food and flavors fresh and secure. Two BPA-free rolls come in each package, giving you hundreds of square feet of storage space. You’ll save room in your freezer too, since foods are sealed up tightly without bulky containers.

This Handy Grabber Tool With An Extendable Neck

RAK Magnetic Pickup Tool

Have you ever dropped something beneath your couch? Or between the seats of your car or even under it? This magnetic pickup tool makes it easy to retrieve lost items, and in addition to the magnetic head and base, an extendable neck and LED lights give it the functionality of a flashlight, too.

A Cabinet Organizer That Makes Crowded Shelves A Thing Of The Past

Copco Basics 3-Tier Cabinet Organizer

Keep your favorite products in view and in reach with this tiered cabinet organizer. It’s great for cosmetics and skincare items in your bathroom counter, spices and small jars in your kitchen, and even craft and art supplies, too. It comes in 10-inch and 15-inch sizes, and there are 18 colors to choose from.

This Classic Shower Curtain That You Can Use On Its Own Or As A Liner

BigFoot Shower Curtain Liner

Something as simple as a shower curtain can still make a big impact in your bathroom. This durable choice includes rust-proof grommets and has magnetic weights to keep it in place and keep your floors dry. It comes in three styles; clear, frosted, and white, and it’s 6 feet long on each side.

A Meat Tenderizer That Will Give You Restaurant-Quality Steaks At Home

Checkered Chef Meat Tenderizer Tool

Whether you’re preparing red meat or poultry, using this tenderizing tool can easily elevate your meal by rendering cuts more tender and delicious. It has both a spiked side and a flat side with a grip that makes it easy to hold and use. Plus, it’s conveniently dishwasher-safe.

This Kitchen Gadget That Gives You Perfectly Sliced Bagels In Seconds

Hoan The Original Bagel Guillotine Universal Slicer

Never again fumble with a knife and a bagel thanks to this universal slicer. Your bagel slides right into a perfectly-sized slot, and with the press of the handle, your bagel is perfectly sliced in half.

A Kit For Making Delicious Sushi In The Comfort Of Your Kitchen

Delamu Bamboo Sushi Making Kit

With two rolling mats, five sets of chopsticks, and both a rice spreader and a rice paddle, this bamboo sushi making kit provides everything you need to start making your own sushi — all you need to do is add the ingredients. Plus, buyers have access to an instructional guide, too.

These Color-Coordinated Nesting Bowls That Are So Pretty You’ll Be Tempted To Keep On Display

Cook With Color 8 Piece Nesting Bowls

This nested bowl and measuring set is great for anyone building their kitchen, or who wants to refresh their current supplies. It comes with eight pieces; four measuring cups, two bowls, a colander, plus a sifter, and everything nests together for easy storage. It comes in five ombre color palettes.

A Set Of Outdoor String Lights For The Best Lighting Vibes In Your Yard Or On Your Patio

Brightown Outdoor String Lights

Facts are facts: you can never have too many twinkle lights. This string of outdoor lights elevates any space you hang it in. It’s even waterproof, and it connects with other strands. Bulbs come in white and multicolored, and spare bulbs are included too. There are 25-, 50-, and 100-foot lengths to choose from.

An Organizer Rack That Streamlines Your Pots & Pans Storage

SimpleHouseware Cabinet Pantry Pot and Pan Organizer Holder Rack

This pan organizer will cut down on clutter and help you control unruly collections of cookware. Made with alloy steel, it’s free-standing, so no installation is needed. You can use it vertically to hold up to five pans or lids or it can be used horizontally to keep up to four items neat and tidy.

A Home Security Camera For Peace Of Mind Wherever You Are

ARENTI Indoor Home Security Camera

This home security camera does more than provide you with security, it send updates straight to your phone when you’re home or away. It’s compatible with multiple virtual assistants and offers a variety of useful features including night vision, motion and sound-detection, and two-way audio capabilities via a mic and speaker.

This Single-Serving Smoothie Blender For Quick Snacks

Dash Mighty Mini Blender

Despite its small size, this cute and compact blender packs a punch. It has a 10-ounce blending bottle, so you can plan your portions accordingly, plus stainless steel blades and a DC motor for effective blending. It comes in red and aqua, and has non-stick feet, so it makes an efficient addition to your kitchen counter.

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Personal Care

Who Is Samuel Bottomley? ‘The Teacher’ Star Is a School-Based Drama Regular




Channel 5’s new thriller is going to be a challenging watch.In The Teacher, a Bradford high school teacher is accused of having a drunken encounter with a student. Starring Sheridan Smith as the troubled teacher Jenna Garvey, the four-part series will see the educator struggle to prove her innocence. But who is The Teacher star, Samuel Bottomley? The actor who plays 15-year-old Kyle, the student at the centre of the allegations.

The 20-year old actor may be someone you’re already pretty familiar with, appearing in a number of classic British school-based dramas. West Yorkshire-born, Bottomley notably starred as Jordan Wilson in Channel 4’s school drama Ackley Bridge from 2017, where he was challenged to portray his character’s abusive relationship with his father. He also played school bully, Dean Paxton, in the acclaimed musical comedy, Everybody’s Talking About Jamie.

The burgeoning talent made his screen debut aged nine years old, featuring in the BAFTA-winning film Tyrannosaur in 2011, alongside celebrated actor Olivia Colman. In the years since, Bottomley has continued making waves in movies, starring in Amazon Original’s “anarchic comedy” Get Duked! in 2019, which saw four teens embark to the Scottish Highlands for a weekend on the Duke of Edinburgh’s Award scheme. Bottomley’s considerable acting CV also includes features in Ghost Stories (2017) and more recently, in the TV series Ladhood.

The Teacher is Bottomley’s latest acting pursuit alongside BAFTA-winner Sheridan Smith, and it seems despite the series’ difficult themes, the actor rather enjoyed his time on set.

“It’s the first time we’d worked together but as soon as I met her, she welcomed me into the cast with open arms,” the actor said, per The Sun. “We sat down and talked about the characters and the scripts and she never let me feel too nervous,” he added. “We were messing around all the time between takes. Everyone had a really good time filming the series and me and Sheridan were always laughing and joking.

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‘And Just Like That’ Episode 9 Looks to Shop




All the best looks from “And Just Like That,” the “Sex and the City” reboot. They include overalls, cocktail dresses and more.

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Personal Care

16 Asian-Owned Beauty Brands That Will Become Your New Favorite




Lunar New Year — oftentimes called Chinese New Year — is one of the most widely-celebrated holidays across the Asian diaspora. Some of my favorite memories center around Lunar Near Year — eating sticky rice cake for breakfast, receiving a red envelope after kow-towing to my parents, and indulging in special Chinese dishes to usher in luck for the new year.

Historically, beauty brands have capitalized on Lunar New Year by offering special edition products (usually emblazoned in red and gold packaging). But Lunar New Year isn’t just a seasonal marketing opportunity. It’s a time for families to gather together, remember past generations’ sacrifices, celebrate how far we have come, and carry our traditions (both new and old) into a hopeful future.

This year, consider celebrating Lunar New Year by supporting these indie, Asian-owned brands and their founders who are paving the way for a more inclusive, equitable beauty space.

Skin Spark Blush Balm

Inspired by nature, founder Jason Lau makes the dreamiest blushes and glitter shadows with the intent of capturing the essence of a moment or an emotion to connect with a wider audience. The product textures are ultra lightweight with major payoff and lasting power, and flattering across a wide spectrum of complexions.

BYO Blush

Youthforia is all about making makeup more whimsical, skin-friendly, and, yes, euphoric. Fiona Chan was sick of coming back home late at night (or early in the morning) after staying out all night with her friends and falling asleep in her makeup, only to wake up with breakouts. She decided to make beauty products that she could sleep in — and thus, Youthforia was born. The BYO Blush and the new Pregame Primer were both personally sleep-tested by Chan — she swears they actually helped to improve her skin over time.

Loved for both its efficacy and affordable price point, Cocokind was created by Priscilla Tsai as a sustainable, transparent skincare brand that won’t break the bank. The brand is also dedicated working against anti-Asian hate, teaming up with Tower 28 to create an AAPI Advocacy bundle to celebrate the Lunar New Year and benefit The National Asian Pacific American Women’s Forum (NAPAWF).

Tower 28 Beauty SunnyDays SPF 30 Tinted Sunscreen Foundation

Known for its milky lip glosses (also included in the Cocokind x Tower28 Lunar New Year bundle) and eczema-friendly face products, Tower28 has gained major buzz since launch. Founder Amy Liu has worked for some of the biggest brands in the skincare game (ever heard of Kate Somerville or Smashbox Cosmetics?), but struggled with finding makeup products that wouldn’t irritate her eczema-prone skin. So, she made her own. Boss move!

Super 8 Vibrant Silk Lipstick

As one of the earliest AAPI beauty brand trailblazers, Jennifer Yen of YenSa Beauty had an untraditional path to beauty. She started her career out as a villain on Mighty Morphin’ Power Rangers, and became frustrated at the limited roles being offered to her, as well as how stage makeup was wreaking havoc on her skin. She founded beauty brands Purlisse and YenSa Beauty, both of which are heavily inspired by her Chinese heritage and based on the benefits of traditional Chinese medicine.

Vitamin C Brightening Serum
Matter Of Fact

If you’re sick of your vitamin C serums oxidizing, feeling sticky, and smelling pungent, you’re not alone. That’s how former K-pop star Paul Baek felt before founding skincare brand Matter of Fact. Baek wasoverwhelmed and confused upon entering the beauty space to address his own skin issues, and resolved that there must be a way for skincare to be straightforward and simple. His determination led to a vitamin c formulation that retains 94.25% of its initial 20% ascorbic acid concentration after 16 months, according to the brand’s clinical trials. The result is a clear, light serum that brightens the skin, with none of the downsides of other vitamin C serums.

Cosmic Glow Oil

In 2019, Melissa Medvedich launched her indie brand Supernal on the Lunar New Year. Her Chinese grandparents instilled in her the importance of taking care of her skin, and Medvedich spent two years researching how to perfect her now cult-acclaimed Cosmic Glow Oil and Illumine Restorative Oil Serum (every bottle is still handcrafted in small batches by Medvedich herself!). In honor of Lunar New Year and Supernal’s third birthday on February 8th, Supernal will be offering a mini Cosmic Glow Oil and Illumine Restorative Oil Serum with every purchase on the Supernal website.

Good Light We Come in Peace Probiotic Serum

After an incredible career as a reporter, writer, and editor-in-chief of website Very Good Light, David Yi felt that the beauty industry was still lacking something — and thus, his skin care brand Good Light was born. The highly-curated skin care line offers clean, high-performance products (its Moon Glow Milky Toning Lotion is an editor-favorite) with a mission to make the beauty space a more welcoming space for all.

Circumference Green Clay Detox Face Mask
Infused with green clay, this face mask will draw impurities out of your skin, leaving it hydrated. It’s best used on combination to oily skin.

Jina Kim started Circumference with the intention of combining her love of skincare with sustainable solutions. But Circumference has always veered away from greenwashing and vague claims of “clean beauty” — the brand is rooted in science, and has always been transparent about its sustainability efforts. Circumference lessens its carbon footprint while also optimizing its products efficacy by sourcing ingredients from plants raised happily in their native, bio-diverse environments.

Nail Artist Polish in Emma
Emelie Heath

As a Korean-American adopted by white Jewish and Christian parents, Emily Rudd struggled with finding her own identity, while also noticing how scarce the Asian representation was in advertisements and pop culture. Her search led her to brightly-colored comics, art, and beauty — and her nail polish brand, Emilie Heathe. The line is an amalgamation of all the places in her journey to self-acceptance, using Asian ingredients like bamboo, rice, and sea buckthorn to help strengthen the nails.

Inner Balance Serum
Strange Bird Beauty

Strange Bird Beauty was born from Tina Chow Rudolph’s desire to prioritize her own emotional self-care, while contributing to a future with more Asian representation in the beauty space so her daughter could see herself. The ingredients of Strange Bird Beauty, like ginseng and licorice root, have been used for thousands of years in Asian culture, and all of the crystal-charged products come with an intention to say aloud as you apply.

Texturizing Cream
Black Bean Grocery

Black Bean Grocery’s food-themed packaging transports you to Chinatown, modeled after the jars of traditional Chinese preserves lining the shelves of Asian grocers. Founded by Brandon Ly and James Bui, Black Bean Grocery’s product lineup seem to be mostly be volumizing and texturizing hair products, like a pomade, root powder (named after Chow Yun Fat), and a “Dai Lo” Styling Powder.

Nail Polish in No.13 Chili Pepper Red

Sundays Nailcare takes the therapeutic process of getting your nails done to the next level. The NYC salon is a soothing space without any pressure to socialize or talk if you’re having a low-energy mental health day. Founder Amy Lin also spent a year working with a chemist to formulate the perfect non-toxic nail polish formula that won’t chip for days.

Sound Renewal Moisturizer

Superegg’s name and concept is based off of the centuries-old Asian skin practice of using raw egg face masks to boost skin elasticity and brightness. Founder Erica Choi, a licensed esthetician and fashion blogger, decided to start her own business after working 10 years in the luxury beauty, fashion, and hospitality industries and seeing a need for a sustainable, luxury skin care brand rooted in Asian practices. The brand’s packaging is a standout, too — the moisturizer comes in a curved, egg-like shape, and Choi has pledged to work towards refillable packaging options by 2025.

Strangers Parfumerie
Yuzu Soda

Strangers Parfumerie is an indie perfume brand based out in Thailand. The owner and founder, Prin Lomros, created the line to capture whatever inspires him (be that his own memories, his favorite movies, or the music he’s listening to) through experimental fragrances — his fragrance Oliver is actually inspired by Luca Guadagnino’s Call Me By Your Name. His Parfums Prissana line draws directly from Asian mythology, food, and history, spanning from Russia, to Nepal, to Japan.

Glow Recipe Guava Vitamin C Dark Spot Treatment Serum

Glow Recipe, founded by Sarah Lee and Christine Chang, is one of the most well-known Asian-owned brands on the market — and for good reason. The brand has developed a cult following for its fruit-focused skin care products that feature innovative textures, high-tech delivery systems, and fun packaging.

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